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Wanted: Chief Beer Officer

Email|Link By mwelch January 4, 07 11:42 AM

Sheraton's Four Points hotel chain has been looking for a Chief Beer Officer for the past two months. The job? Travel the country testing out beers at beer festivals and oversee the hotel's new beer program, Best Brews, as a part-time gig. In addition, the Chief Beer Officer would be responsible for checking out Oktoberfest in Munich. Over 5,000 applicants from 31 countries have applied for the unpaid position, but Sheraton has yet to fill it. I'm sure the marketers over at Sheraton are laughing it up over a few beers. This is a great publicity stunt that will keep on giving even after they hire the CBO.